Backlit vs. Standard Trade Show Displays: Cost, Setup & Impact Analysis

Feb 3rd 2026

Should you choose a backlit or standard trade show display? Industry data suggests backlit displays can capture up to 40% more visual attention than non-lit fabric, potentially boosting booth traffic by 30%. However, they typically cost 2x to 3x more upfront and require dedicated electrical access. Use standard tension fabric for tight budg … read more

The False Wall Technique: How to Link 3 Banner Stands to Create a 10ft Backdrop

Jan 26th 2026

Not every exhibitor needs a full backwall system to make an impact. For small booths, tight budgets, or quick turn events, the false wall technique offers a smart alternative. By linking three banner stands side by side, you can create the look and function of a 10ft backdrop without the cost or complexity of a traditional wall. This approa … read more

The Solo Exhibitor Guide: 3 Booth Setups One Person Can Build in Under 15 Minutes

Jan 12th 2026

Not every exhibitor has a large team, a freight company, or hours to spare during setup. Many trade shows are staffed by a single marketer, salesperson, or founder who needs a booth that looks professional without requiring extra hands. The good news is that today’s portable trade show displays for one person make it possible to set u … read more